What is a trademark?
A trademark is a distinctive sign or emblem used by abusiness or company to identify and distinguish its products and/or services from other companies. The Trademark is used to avoid misleading information and potentially confusing their customers with other similar products or services.
What is the purpose of trademarks?
-Identify the products and services to the consumers.
What is the difference between a trademark and a trade name?
A trade name is the name under which a product is commercially known. Some products are sold under common names, such as Microsoft, or an internationally recognized trade name, like Apple.
Trade names are sometimes identified by symbols such as ‘TM’ for an ‘R’ with a circle around it.
Where, a trademark is a name, symbol, or other device identifying a product, it is registered and legally restricted to the use by the owner or manufacturer.
A trade name is what commercial institutions and merchants use for their establishments to distinguish them from similar establishments, whereas a trademark is what commercial institutions and merchants use to distinguish their products or services.
Sometimes a trade name may be used as a trademark if it is sufficiently used on or in association with the products or services and obtained by sufficient distinction, for example: Nestle.
What a trademark consist of?
Usually, a trademark will consist of a name, word, phrase, logo, symbol, color, design, image, three dimensional shapes or a combination of two or more of these elements.
Although, non-conventional marks like sounds, smell and holograms are being used as trademarks in several countries.
Also, there is what we call distinctive and non-distinctive trademarks which are as follows:
Fanciful Marks: Naturally distinctive trademarks, which consist of an entirely “fanciful” sign, such as Kodak which had no meaning or existence before it was adopted andused as a trademark in relation to goods, whetherphotographic goods or products. .
Arbitrary Trademark: It is usually a common word used in a meaningless context. Such marks consist of words with dictionary meaning that are being adopted as trademarks in connection with products or services, however, they are not used in relation with their dictionary meaning, such as “APPLE” for computers and of course it is not used withthe fruit of an apple !
Suggestive Marks: They are marks that suggest but do not directly describe the products, such as ”Microsoft” which is suggestive of software for microcomputers.
Descriptive Marks: They are marks which only describe the product, such as “light” for portable computers describing the computers’ weight. These can only be protected if they acquire sufficient distinctiveness.
Generic Marks: They are marks that automaticallyrepresent the product and are incapable of functioning as a trade dress or a trademark, such as www or html. Such marks cannot be protected as trademarks.
Are there different types of trademarks?
There are four main types of trademarks, each used for a different purpose:
Industrial and Commercial Marks: Marks that are used in association with industrial or commercial products likecars, mobile phones, foods or beverages.
Service Marks: Marks that are used to distinguish services provided by different businesses, such as food services and hotels.
Collective Marks: Marks which can distinguish goods or services by the members of an organization, from other goods or services on the basis of quality, origin or other characteristics of the goods or services bearing the collective mark.
Certification Marks: Marks that are used in connection with the goods or services of a person to indicate that the work or labor on the goods or services was performed by themember organizations, such as ISO.
What happens if two people (applicants) apply for registration of the same mark?
According to the general rule, if two or more applications are filed for the same trademark, the Registrar shall grant the registration to the application that was filed first, or which is accompanied by a priority claim according to the “first to file” rule.
However, those who have a priority right of a certain markin any of the member countries in the Paris Convention for the Protection of Industrial Property may benefit from that right in other member countries. Regardless, if a prior application by someone else has been filed, the priority claim must made within 6 months of the first registration.
What to do if someone infringes on a trademark?
If someone infringes your trademark, you should follow the below-mentioned procedures:
Write a “Cease-and-Desist” letter asking the accused infringer to stop using the trademark.
If the accused infringer refuses to comply, you may file a lawsuit in court.
The court may grant you a preliminary ban on the use of the mark i.e. telling the infringer to stop using the trademark while the court trial is pending.
If you successfully prove the trademark infringement in thecourt, the court has the power to execute the following:
- Order a permanent ban and sanctions.
- Order monetary compensation; as well as imposing sanctions punishing the infringer.
How long does trademark protection last?
The minimum protection period for trademarks, according to international conventions, is seven years starting from the date of filing the application. However, according to most national laws, the trademark protection period is ten years, subject to annual renewal. In all cases, a trademark registration could be renewed for an indefinite period of time, if renewed.
Is it necessary to keep using a trademark after its registration?
Continuous use of trademarks is vital to maintain its registration. Interested parties have the right to request the cancellation of any trademark that has not been usedcontinuously for a certain period of time, usually three years, unless the owner proves that he had reasonable or unavoidable reasons preventing him from using the mark.